Dropout Marketing Site

Dropout isn't just a comedy streaming platform. It's a fandom. The people who subscribe don't just watch, they evangelize, quote episodes in Discord servers, they tattoo cast members' faces on their bodies. These are not casual users. So when Mondo Robot partnered with Dropout, the stakes felt real: we weren't designing for conversions, we were designing for people who already loved this thing deeply. The job was to do them justice.

I worked across two projects. The first was a Tier 2 Superfan Hub, a gamified experience for their most loyal subscribers. I came in as a supporting designer, refining UX flows and visual polish. That work earned Dropout's trust, and they came back for something bigger.

The second project is the one you're looking at. A full redesign of Dropout's marketing site.
The Challenge: How do you translate a brand identity into a digital space across shows with wildly different personalities, fan bases, and tones- giving each its own world while keeping Dropout's voice unmistakable throughout?

To solve it, I started with watching a lot of the shows. I hosted unmoderated surveys and reviewed previous user testing recordings to understand how fans actually talk about and experience Dropout. I read through their Reddit threads. I studied each show's intro sequence and dug into their social content to understand how the brand moves in the wild. All of that fed the motion system, the UI decisions, and the personality of each show page.

The result is a site where a new fan's first look at a show feels like a proper introduction- warm, specific, and worth sticking around for. And for the fans who already know every episode by heart, there are small details and motion callbacks that make them feel seen.